[1]江玮璠,魏元红,田铱杰,等.基于电商平台过度自信的绿色农产品企业融资决策[J].江西师范大学学报(自然科学版),2023,(06):571-581.[doi:10.16357/j.cnki.issn1000-5862.2023.06.04]
　JIANG Weifan,WEI Yuanhong,TIAN Yijie,et al.The Financing Decision of Green Agricultural Products Enterprises Based on Overconfidence of E-Commerce Platform[J].Journal of Jiangxi Normal University:Natural Science Edition,2023,(06):571-581.[doi:10.16357/j.cnki.issn1000-5862.2023.06.04]
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基于电商平台过度自信的绿色农产品企业融资决策()
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《江西师范大学学报》（自然科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2023年06期
页码:
571-581
栏目:
绿色供应链管理
出版日期:
2023-11-25

文章信息/Info

Title:
The Financing Decision of Green Agricultural Products Enterprises Based on Overconfidence of E-Commerce Platform
文章编号:
1000-5862(2023)06-0571-11
作者:
江玮璠1; 魏元红1; 田铱杰1; 谢 军1; 2
(1.南昌工程学院工商管理学院,江西 南昌 330099; 2.江西财经大学信息管理学院,江西 南昌 330013)
Author(s):
JIANG Weifan1;  WEI Yuanhong1;  TIAN Yijie1;  XIE Jun1; 2
(1.School of Business Administration, Nanchang Institute of Technology, Nanchang Jiangxi 330099,China; 2.School of Information Technology,Jiangxi University of Finance and Economics,Nanchang Jiangxi 330013,China)
关键词:
绿色农产品;  过度自信;  成本分摊;  电商融资
Keywords:
green agricultural products;  overconfidence;  cost sharing contract;  electrical business financing
分类号:
F 323.7
DOI:
10.16357/j.cnki.issn1000-5862.2023.06.04
文献标志码:
A
摘要:
在绿色农业快速发展的背景下,涉农中小企业融资难问题愈来愈突出,继而影响绿色供应链的稳定与发展.随着互联网的发展与电商平台的参与,电商融资为农业绿色发展注入新动力.基于“电商+合作社”农业生产经营模式,针对电商平台对绿色度影响价格方面存在过度自信心理行为,该文构建过度自信电商平台与合作社的博弈模型,研究过度自信对各决策变量以及各方收益的影响,通过数值分析进一步探讨在成本分摊契约下电商平台过度自信心理行为对各方收益的影响,并对比不同贷款利率对融资链收益的影响.研究结果表明:过度自信心理行为和成本分摊契约对绿色度、批发价、订购量和合作社收益有正向作用,但会损害电商平台的收益; 在电商平台理性情形下,成本分摊契约可以协调融资链整体收益,但随着电商平台过度自信程度的加深,成本分摊对融资链协调作用减弱甚至会损害融资链整体收益; 在电商平台理性情形下或者在过度自信程度较低时,低利率对融资链更有利,当电商平台过度自信程度较高时,高利率对融资链更有利.
Abstract:
Under the background of the rapid development of green agriculture,the financing difficulties of small and medium-sized agricultural enterprises are becoming more and more serious,thus affecting the stability and development of the green supply chain.With the development of the Internet,more and more e-commerce platforms participate in the green agricultural products supply chain,and e-commerce financing injects new impetus into the green development of agriculture.For the agricultural production and operation mode of “e-commerce + cooperatives”,overconfident e-commerce platform and cooperative game model is built,the influence of overconfidence on various decision variables and benefits of all parties is analyzed.Through numerical analysis,the influence of e-commerce platform overconfidence on the returns of all parties under the cost-sharing contract is,and further the influence of different loan rates on the returns of financing chain dicussed.The results show that the overconfidence behavior and cost-sharing contract have positive effect on the green degree,wholesale price, order quantity and cooperative income,but will damage the income of the e-commerce platform.In the rational case of e-commerce platform,cost sharing contract can coordinate the overall revenue of financing chain,but when the degree of overconfidence of e-commerce platform increases,cost sharing contract can actually reduce the total revenue of financing chain.When the e-commerce platform is rational or has a low degree of overconfidence,low interest rate is more favorable to the financing chain.When the e-commerce platform has a high degree of overconfidence,high interest rate is more favorable to the financing chain.

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备注/Memo

备注/Memo:
收稿日期:2023-08-17
基金项目:国家自然科学基金(71961020),江西省高校人文社会科学研究课题(GL20136,GL19247),江西省教育厅科技课题(GJJ211927)和江西省研究生创新专项资金(YC2021-S808)资助项目.
作者简介:江玮璠(1982—),男,江西抚州人,副教授,博士,主要从事供应链金融方面的研究.E-mail:jwf416@sina.com
更新日期/Last Update: 2023-11-25