[1]刘春燕,周曼诗,曾过生,等.旅游者地方感对旅游者忠诚度的影响研究——以旅游者满意度为中介变量[J].江西师范大学学报(自然科学版),2014,(02):217-221.
 LIU Chun-yan,ZHOU Man-shi,ZENG Guo-sheng,et al.Research on Impact of Tourist's Sense of Place on Tourist's Loyalty——Mediation Effect of Tourists'Satisfaction[J].Journal of Jiangxi Normal University:Natural Science Edition,2014,(02):217-221.
点击复制

旅游者地方感对旅游者忠诚度的影响研究——以旅游者满意度为中介变量()
分享到:

《江西师范大学学报》(自然科学版)[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2014年02期
页码:
217-221
栏目:
出版日期:
2014-04-30

文章信息/Info

Title:
Research on Impact of Tourist's Sense of Place on Tourist's Loyalty——Mediation Effect of Tourists'Satisfaction
作者:
刘春燕;周曼诗;曾过生;吕佳;毛端谦
江西师范大学鄱阳湖湿地与流域研究教育部重点实验室,江西南昌330022;江西师范大学地理与环境学院,江西南昌330022;赣南师范学院历史文化与旅游学院,江西赣州,341000;江西师范大学地理与环境学院,江西南昌,330022
Author(s):
LIU Chun-yan;ZHOU Man-shi;ZENG Guo-sheng;Lü Jia;MAO Duan-qian
关键词:
庐山风景区旅游者地方感旅游者忠诚度旅游者满意度
Keywords:
Lushan Scenic Areatourists'sense of placetourists'loyaltytourists'satisfaction
分类号:
F592.99
文献标志码:
A
摘要:
以庐山风景区为例,实证分析了旅游者地方感对旅游者忠诚度的影响,并探讨了旅游者满意度作为中介变量的作用,研究结果表明:自然风景感知维度、社会人文感知维度及旅游功能感知维度与情感依恋维度呈显著的正相关关系;旅游者对庐山的情感依恋程度对其满意度和忠诚度产生直接影响,自然风景感知维度、社会人文感知维度、旅游功能感知维度主要通过情感依恋维度影响着旅游者的满意度和忠诚度;旅游者满意度在情感依恋维度与忠诚度关系中起着部分中介作用.
Abstract:
Taking Lushan Scenic Area as a study object,the impact of tourists' sense of place on tourists' loyalty is empirically analyzed,and the mediating effect of tourists' satisfaction is discussed.The results show that natural scenery,social cultural setting and tourism function affect tourists' affective attachment positively and significantly.Tourists' satisfaction and loyalty are directly influenced by their affective attachment to Lushan positively and significantly.Effects of natural scenery,social cultural setting and tourism function of Lushan on tourists' satisfaction and loyalty are realized though their affective attachment.Tourist's satisfaction partially mediate the relationship between affective attachment and tourists' loyalty.

参考文献/References:

[1] 吴冬艳.如何提高庐山风景区游客忠诚度的思考 [J].中国证券期货,2010(4):123-124.
[2] Tuan Yifu.Space and place:The perspective of experience [M].Minneapolis:University of Minnesota Press,2001.
[3] 唐文跃.九寨沟旅游者地方感对资源保护态度的影响 [J].长江流域资源与环境,2011,20(5):575-578.
[4] 汪芳,黄晓辉,俞曦.旅游地地方感的游客认知研究 [J].地理学报,2009,64(10):1267-1277.
[5] Kyle G T,Bricker K,Graefe A R,et al.An examination of recreationist's relationships with activities and setting [J].Leisure Sciences,2004,26(2):123-142.
[6] Yuksel A,Yuksel F,Bilim Y.Destination attachment:Effects on customer satisfaction and cognitive,affective and conative loyalty [J].Tourism Management,2010,31(2):274-284.
[7] Lee J J,Kyle G,Scott D.The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting [J].Journal of Travel Research,2012,51(6):754-767.
[8] 白凯.乡村旅游地场所依赖和游客忠诚度关联研究:以西安市长安区 “农家乐” 为例 [J].人文地理,2010(4):120-125.
[9] 余勇,田金霞,粟娟.场所依赖与游客游后行为倾向的关系研究:以价值感知、满意体验为中介变量 [J].旅游科学,2010,24(2):54-62,74.
[10] 杨雪娇.旅游地个性、场所依恋与游客忠诚的关系研究 [D].沈阳:东北财经大学,2011.
[11] 马骞.历史街区游客地方感对忠诚度的影响研究 [D].西安:陕西师范大学,2011.
[12] Pizam A.Tourism's impacts:The social costs to the destination community as perceived by its residents [J].Journal of Travel Research,1978,16(4):8-12.
[13] Backman S J,Crompton J L.The usefulness of selected variables for predicting activity loyalty [J].Leisure Sciences,1991,13(3):205-220.
[14] Oppermann M.Tourism destination loyalty [J].Journal of Travel Research,2000,39(1):78-84.
[15] Kotler P.Marketing management analysis,planning,implementation and control [M].New York:Prentice-Hall,1997.
[16] Heskett J L,Jones T O,Loveman G W,et al.Putting the service-profit chain to work [J].Harvard Business Review,1994,72(2):164-172.
[17] Dick A S,Basu K.Customer loyalty:Toward an integrated conceptual framework [J].Journal of the Academy of Marketing Science,1994,22(2):99-113.
[18] 温忠麟,张雷,侯杰泰,等.中介效应检验程序及其应用 [J].心理学报,2004,36(5):614-620.

备注/Memo

备注/Memo:
江西省社会科学规划研究课题(13SH09,13YJ46);鄱阳湖湿地与流域研究教育部重点实验室(江西师?洞笱?“赣鄱新星”种子基金(PKGP2012006)
更新日期/Last Update: 1900-01-01